Skin tone + undertone
New illustrated beauty book
Learn the theory.Make it yours.
Makeup should not make you look like everybody else. This 272-page visual guide helps you understand skin, shade, tools, and placement—so every technique can become your own.
Five full visual lessons. No email required.
14 visual guides
272 pages
272illustrated pages
14save-worthy visual guides
11chapters from skin to technique
1idea at the center: your features
Why this book
Most makeup advice tells you what to copy.
Makeup Theory helps you understand why it works.
Texture, asymmetry, maturity, and individuality are not problems to erase. Learn how color, placement, tools, and finish interact—then decide what beauty means on your own face.
Inside the pages
Lessons worth keeping open beside your mirror.
Prep, place, blend
Foundation
Placement + intensity
Blush
Shape with intention
Brow styles
An application map
Eyeshadow
Define + enhance
Lip liner
What you will learn
From the skin underneath to the final detail.
Not a pile of disconnected tips. A complete path from understanding your canvas to building looks with intention.
Beauty, without formulas
A better way to understand your own features.
Tools of the artist
Brushes, essentials, and what each product actually does.
Inside the formula
Ingredients, skincare, and more conscious choices.
Your canvas
Face shape, skin type, tone, undertone, and shade matching.
Skin first
A routine and lifestyle habits that support your makeup.
Face application
Foundation, concealer, contour, blush, and highlight.
Brows, eyes, and lips
Placement maps and step-by-step visual lessons.
Techniques + expression
No-makeup makeup, bold eyes, soft glam, and trends.
Made for real routines
Start where you are.
I am starting out
Learn product order, tools, shade matching, and the placement maps that make application feel less random.
I know the basics
Connect skin type, face shape, color, intensity, and finish so your usual routine works harder.
I want to experiment
Move between no-makeup makeup, soft glam, bold eyes, and emerging looks without losing your own point of view.
Makeup is temporary, but the confidence to understand your own beauty lingers.
— The idea behind Makeup Theory
Questions, answered
Before you open the book.
Is this book for beginners?
Yes. It explains the why before the how, then turns the theory into visual, step-by-step lessons you can use while doing your makeup.
Does it only teach one makeup style?
No. The point is not to copy one face or one trend. The book moves from natural makeup to bolder techniques so you can adapt the ideas to your features and taste.
Does it cover different skin tones and face shapes?
Yes. Shade matching, undertones, face shape, skin type, and product placement are central parts of the book.
What makes it different from short tutorials?
A tutorial can show you one look. Makeup Theory connects skin, tools, ingredients, placement, and technique so you can understand what to change when the look—or the face—changes.
Makeup Theory — First Edition
Your face is not a template.
Your makeup should not be either.
Learn the principles. Keep what serves you. Make the rest your own.